How Much Does One Minute of Downtime Cost Your Store?

If your site went down right now, when would you find out? More importantly — how much would you lose before you did?

The simple math

Take your average daily revenue and divide it by the minutes in a day:

Cost per minute = daily revenue ÷ 1440

A realistic example: a store making EGP 30,000 in daily sales loses roughly EGP 20 per minute. One hour of downtime = EGP 1,250 in lost sales. And if the outage hits during peak time (Friday, a sale, Ramadan), that number multiplies.

The losses that do not show up in the math

• Abandoned carts: a customer who hits a broken checkout page rarely comes back to finish.
• Damaged trust: the "this site is unreliable" impression outlives the outage itself.
• Search rankings: repeated or long outages hurt how Google crawls and ranks you.
• Support load: every outage without communication means a flood of "is the site down?" questions for your team.

The difference is made in the first minutes

The problem is not that your site goes down — every site does. The problem is finding out late:

• Without monitoring: you learn from an angry customer or by chance — hours wasted.
• With monitoring: an instant alert in the first minute — your team moves before anyone notices.

RasedLink checks your sites around the clock and sends instant alerts on any outage or abnormal slowness, so the first minutes work for you, not against you.

Bottom line

Downtime is expensive by the minute, and every minute of delayed discovery inflates the bill. Monitor your site so you know before your customers do.